Last updated: June 2026

Amitié Wines is committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights regarding your personal data. By using amitiewines.com you agree to the practices described here.

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1. Who We Are

Amitié Wines is a licensed wine importer and retailer based in Encinitas, California. We operate amitiewines.com and can be reached at jason.berry@amitiewines.com or P.O. Box 235756, Encinitas, CA 92023.

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2. Information We Collect

We collect information in two ways — information you provide directly, and information collected automatically when you use our website.

Information you provide:
When you place an order, sign up for our mailing list, or contact us directly, we may collect your name, email address, shipping address, phone number, date of birth (for age verification), and payment information. Payment information is processed securely through our payment provider and is never stored on our servers.

Information collected automatically:
When you visit amitiewines.com, we automatically collect certain technical information including your IP address, browser type, pages visited, and the date and time of your visit. This is collected via cookies and similar technologies.

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3. How We Use Your Information

We use the information we collect to:

— Process and fulfill your orders
— Send order confirmations and shipping updates
— Verify that you are of legal drinking age (21+)
— Send our newsletter and wine release announcements, if you have opted in
— Respond to your questions and requests
— Improve our website and customer experience
— Comply with applicable laws and regulations, including alcohol shipping laws

We do not use your information for any purpose beyond what is described here.

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4. Email Communications

If you sign up for our mailing list, we will send you occasional emails about new wine arrivals, pre-arrival offers, and releases from our producers. We send these infrequently — typically once or twice a month at most.

You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly at jason.berry@amitiewines.com. We will remove you promptly.

We do not send unsolicited commercial email. We do not share your email address with third parties for marketing purposes.

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5. Cookies

Our website uses cookies — small files stored on your device — to enable core shopping functionality such as your cart and to remember your preferences.

You can disable cookies through your browser settings. If you do, some features of the site — including the shopping cart — may not function correctly.

We do not use advertising cookies or allow third-party behavioural tracking on our site.

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6. Sharing Your Information

We do not sell, trade, or share your personal information with third parties for their own marketing purposes.

We share your information only as necessary to operate our business and fulfill your orders. This includes:

— Our payment processor, to handle transactions securely
— Our shipping carriers, to deliver your order
— Our email service provider, to send our newsletter to opted-in subscribers

All service providers we work with are contractually required to handle your data securely and only for the purposes we specify.

We may disclose your information if required to do so by law or in response to a valid legal request.

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7. Age Verification

We are required by law to verify that all wine purchasers are 21 years of age or older. We collect date of birth information for this purpose. By placing an order on amitiewines.com you confirm that you are of legal drinking age.

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8. Data Security

We take reasonable measures to protect your personal information from unauthorised access, disclosure, or loss. Our website uses SSL encryption for all data transmission. Payment information is processed through a secure third-party payment gateway and is not stored on our servers.

No method of transmission over the internet is completely secure. While we do our best to protect your information, we cannot guarantee absolute security.

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9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy — including maintaining order records for legal and tax purposes — or as required by law. If you would like us to delete your information, please contact us and we will do so where we are not legally required to retain it.

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10. Your Rights — California Residents

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

— The right to know what personal information we collect and how we use it
— The right to request deletion of your personal information
— The right to opt out of the sale of your personal information (we do not sell personal information)
— The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at jason.berry@amitiewines.com. We will respond within 45 days.

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11. Do Not Track

Some browsers send a Do Not Track signal to websites. Our website does not respond to Do Not Track signals at this time, as there is no industry-wide standard for how such signals should be interpreted. We do not engage in cross-site tracking or sell personal information.

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12. Children’s Privacy

Our website is intended for adults of legal drinking age. We do not knowingly collect personal information from anyone under the age of 21. If you believe we have inadvertently collected information from a minor, please contact us and we will delete it promptly.

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13. Third-Party Links

Our website may contain links to third-party websites — including our producers’ own websites and social media platforms. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.

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14. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this page periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

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15. Contact

Questions about this privacy policy or your personal information:

Jason Berry
Amitié Wines
jason.berry@amitiewines.com
858.353.5055
P.O. Box 235756, Encinitas, California 92023